Black Silver
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Silver Remains Top Car Color Choice for 2009
Silver continues to be the favorite color for new cars in North America. Survey results show that about 57% of new cars are either silver of black in color.
This year is the ninth consecutive year that silver has topped the list of favored colors for new cars. Todays silver paint is much more advanced than that which was used when it first became the most popular new car color. Paint technology and car spraying techniques and systems are constantly improving enabling car makers to offer ever increasing ranges of colors for their vehicles.
But while silver, black and white remain at the top of car buyers favored colors Ford has had some success with more eye-catching colors like pale blue, known as Grabber Blue and Molten Orange. There is a new, compact Ford Fiesta due to arrive in the US in 2010 and this will be made avaiable in a range of much brighter, vibrant colors including bright green and red as well as the popular silver, black and white.
Around 37% of the small car in Europe, where the market for this size is very strong, tend to be more varied in their colors using reds, green, brown and blue.
Auto manufacturers have also turned their attention to making their car interiors more attractive by using varied accent colors. There are new paints, being introduced by car makers, that include glass particles that make the paint shimmer and shine.
Its well known that different colors can have a psychological influence. For example, red has been found to stimulate the body and mind to increase circulation whereas blue has been believed to provide a soothing effect on illnesses and pain. Many psychologists thinke that color therapy is ineffective.
Fifteem years ago only 1% of new cars were silver in color with the most popular color choice at that time being green. Color fashions can change with the wind making it near impossible to predict the next hot trend.
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